Online Business, SEO

What is SEO Optimization

SEO Optimization

 

SEO Optimization

SEO is an acronym for search engine optimization, which is the key to the success of any website. For your website to be recognized by the major search engines, your website must be SEO friendly. SEO optimization is a methodology of strategies, techniques, and tactics used to increase the amount of traffic (visitors) to any given website by obtaining a high-ranking in the search engine results of the major search engines (Google, Bing, Yahoo, etc.). Placement on the search page is known as SERP or search engine result page. This is another term you will see over and over so make sure you commit it to memory.

Optimizing Visibility in Searches

When developing a website, the primary considerations is what you will be advertising, selling or blogging about? Once you have established what your website will be focused on, you build your site and then you have to begin to optimize your website for search engines. The goal of any website is to get maximum exposure in SERPs (Search Engine Result Page). You want your website to show up on the first three pages of a web search.

Naturally, the higher your ranking in searches, the more traffic you will generate to your website. The SEO helps to improve your ranking on the search engines pages which in turn will increase the traffic/clicks on your site. SEO is a set of best practices that webmasters and web content producers follow to help them achieve better rankings in the search engine results. In most cases, if you are an individual or small business you will be your own webmaster and web content producer. This means you need to understand what the search engines are looking for when ranking your site.

 

Organic SEO

Organic search engine optimization mean how a website naturally ranks within search engine searches. What is SEO OptimizationThis can be achieved by the use of keywords, backlinks, and link building to improve placement. You will hear the word “keywords” used over and over in the online world. Keywords and keyword analysis are critical but not as important as it once was in SERPs. The algorithms search engines like Google use are so sophisticated now, that keywords alone, will not get you ranked as they once did. But they are still imperative in getting your web pages recognized by the search engines.

Once your page is found, search engines will compare your content with the keywords that attracted the search engine to your site. The search engine algorithms will then determine if the keywords and content on your web page are consistent and relevant to the content. If the search engines believe your content and keywords are relevant and your web page offers useable content, then they will rank your page accordingly. The practice of keyword stuffing is no longer welcome with the search engines. Keyword stuffing is the process of filling your article/content with dozens of ranked keywords to attract more traffic to your website. Search engines want quality, not quantity. They want websites to have quality content that web users will find helpful, meaningful and useful to their users. This will ensure web users will continue to use their search engine over other search engines that do no display quality results.

The practice of keyword stuffing is no longer welcome with the search engines. Keyword stuffing is the process of filling your article/content with dozens of ranked keywords to attract more traffic to your website. Search engines want quality, not quantity. They want websites to have quality content that web users will find helpful, meaningful and useful to their users. This will ensure web users will continue to use their search engine over other search engines that do no display quality results.

 

White Hat SEO

“White hat” SEO is a term used in search engine optimization which refers to the webmaster (you) using optimization strategies, techniques, and tactics that focus on a human audience as opposed to catering to search engines. But at the same time, the search engines want your techniques and tactics used to follow established search engine rules and policies.

A website that is optimized for search engines and still focuses on relevancy and organic rankings are considered to be using “white hat” SEO practices and techniques.  The most important factor is your site containing real content that will enhance the user’s experience and knowledge when using your website. When creating “white hat” SEO friendly sites, it is important to use backlinks and link building to improve the overall link popularity of your site. Backlinking is creating links within your content that refer to other pages of your website that support the information on the page that the backlink is established. This tells the search engines you have relevant information throughout your website.

Black Hat SEO

“Black hat” SEO strategies refer to sites that are very aggressive with SEO strategies, techniques, and tactics that focus purely on the search engines and not human audiences. Theses sites usually don’t follow the search engines established guidelines. Examples of “black hat” techniques are keyword stuffing (like I explained previously), invisible text, doorway pages, adding unrelated keywords to pages or page swapping (changing the web page after the search engines have ranked it). All these techniques are used to deceive internet users and search engines, and your rankings will be negatively affected by such strategies. Today’s algorithms will identify these strategies and give low ranking to your web pages or band the web pages altogether.

SEO Services

Many SEO services can assist you in navigating through the sometimes complex world of SEOs. SEOWhat is SEO Optimization companies offer a comprehensive range of services with a wide variety of price tags. Their goals are to generate as much traffic to your site as possible and get your pages ranked as high as possible in the SERPs.

Depending on your budget, be careful you have not eliminated your profits by using expensive SEO services that your small business can not yet afford. When starting a website on a limited or no budget, it is better to use SEO plugins to help you gain rankings within the search engines.

SEO plugins for WordPress

The most popular SEO plugins for WordPress usually have free versions as well as premium versions. In my opinion, the free versions are more than enough to help most webmasters (you) gain good rankings within the search engines. Here are few highly regarded SEO plugins in no particular order:

  • All in One SEO by Semper
  • WordPress SEO by Yoast
  • SEMrush
  • Google Keyword Planner
  • Open Site Explorer
  • LinkPatrol
  • Broken Link Checker
  • SEOquake

These are just some of the more popular SEO plugins for WordPress that can assist you with getting the best rankings for your web pages and make your website relevant in the SERPs.

 

Additional Training

If you are seeking additional training, I would advise going to Wealthy Affiliate (click the link for a full review) and take advantage of the endless tools and training in regards to SEO and any other subjects related to building a successful online business.  You can join now and receive your FREE TRAINING by clicking here.

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2 Comments on “What is SEO Optimization

  1. Hi there,
    that was a really informative article on SEO. I blog myself now, and know the importance of putting in keywords in the right places. It’s great that Google looks for quality over quantity in regards to finding good content. Knowing I am spending time doing this and will get the results of good rankings is awesome. I’m glad Google is on to the people trying to cheat the system and rewarding those who do good work.

  2. Hi Sharon,

    I agree with you. It is great that the algorithms have been modified to reward quality over quantity. The best part is as a consumer we now can be assured we will get useful results when we query for information. With more and more information online, we need our search engines to be more vigilant in providing us quality results. With the more stern SEO qualification, those of us who are trying to help others with quality articles are being rewarded.

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