Online Business

How to Write Good Content for your Website

How to Write Content for your Website
Finding the Right Title for Your Article

When you consider how to write good content for your website, you have to decide on the title of your article first. The title has to grab the readers attention, but it has to do more than that. When you are selecting a title for your article or blog, it is important to spend time doing keyword research. Not only do you want to grab the readers attention but you want to catch the attention of the search engines which will be reading and evaluating your article.

You want to choose a title that receives a decent amount of searches per month, that will provide a decent amount of traffic and has few competing sites with the same title. Now that doesn’t mean to select a title that gets away from the topic you want to write about, but your title should encompass all the factors I described above and be relevant to your content. I recommend Jaaxy to complete your keyword search, but you can use whatever keyword tool you are accustomed to using. If you want to know more about Jaaxy, please read my review by clicking here. Once you have completed your keyword search and select a title that is SEO (Search Engine Optimization) friendly, you are ready to start writing your content.


How to Write Good Content of your Website

The first thing I want to remind you when writing your content is “DO NOT KEYWORD STUFF!” What do I mean by keyword stuffing? What I mean is once you have selected your title and completed your keyword research, do not start filling your content with a series of keywords and keyphrases you found during your How To Write Content For Your Websiteresearch. Search engines do not like keyword stuffing and will not rank your site any higher for doing so. For a matter of fact, your site may lose ranking for keyword stuffing, so please try to avoid that bad technique.

Instead of keyword stuffing, concentrate on your subject and write what people want or need to know about the subject you chose to write about. I would say, in your first or second paragraph use a keyword or phrase that is in line with your article but after that, don’t waste time to worry about keywords and just write. The more you write, the more keywords your article will start containing naturally. For a matter of fact, as your site becomes trusted with the search engines your article may drive new keywords and phrases.  The more fresh content you write, the more search engines will be attracted to your content, and the more search engines will trust your content.

Write How You Speak

The best advice anyone can give you is to write your articles or blogs as you speak. You have to write in a way that comes naturally to you and makes sense to the average reader. Do not try to use complex words or use a thesaurus to find the fancies words you can use in an attempt to sound like you have a Ph.D. The truth is, most people do not have a Ph.D., and they do not want to read material that is complex and does not flow. Just be natural. Explain your subject matter to your readers like you would explain it to your friends. More than likely, your readers will be more like your friends than an aerospace engineer (no offense to any aerospace engineers reading this). But I think you get my point; people enjoy reading content that they can easily and quickly relate too. They will be more willing to read your entire article if they feel it was written for them.

Keep Your Content Accurate

Make sure the information you deliver is accurate. The last thing you want to do is write material that is How To Write Content For Your Websitenot true, not accurate or just plain deceptive. Do your research on whatever subject you’re writing about. Even if you’re a subject matter expert, double check your facts and make sure your content is infallible. Reviewing your work is very easy to do and may require you get a fresh set of eyes to look at your content. Not only is this technique good for making sure your content is accurate, but it is also useful for checking grammatical errors. Using the method of having someone review your work can kill two birds with one stone.

 

Grammar

Many of us struggle with grammar when we write. Yes, I said we as I am always triple checking my work and most times I have someone else (a grammar geek) to check my articles. Even with the double and triple checks sometimes mistakes slip through the cracks and our readers catch them for us. If that happens, make sure you correct it immediately to keep the credibility of the reader. The reader has to know you are serious about what you are writing and care about your content. Another suggestion is to download a grammar assistant like Grammarly. I use Grammarly, so I recommend it to anyone who is writing material regularly. Even then you need to double check your articles, but whatever program you select to help with your grammar and spelling will most likely catch the majority of mistake you make.  Click here to read my review on Grammarly.

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How Much Should You Write?

I will leave that up to you. Everyone is different, and our audience is different. As for me, I try to keep it short and straightforward.  I write the way I like to read. Some are more detailed oriented and feel the need to explain everything in detail. That is fine also. For each style, readers will gravitate to the style they feel most comfortable reading. My advice is to write to the audience that you would most likely be talking to on an everyday basis. We all know our circle of friends, co-workers, and relatives so write to that audience. Your content will be more believable and readable if we write to the audience we are most familiar. As a life lesson, don’t try to be something you aren’t. If you stick by that, you will be very successful in getting your point across to your target audience.

Photographs and Graphics

Photographs and graphics are powerful tools for any article. Pictures keep the attention of the reader when the photos/graphics are related to your subject matter. Making sure your photographs are relevant to the material you are writing is imperative to driving home your point. When writing content, it is very helpful to have photographs or graphics to break up your article and keep the reader’s interest. We all love to see pictures and information displayed in a way that helps us comprehend the content. That is just nature in action. Use human nature to keep your audience engaged in your article and more likely to revisit your site.

Conclusion

Do your keyword research before writing your content and use that analysis to help select a title that your readers and the search engines will like. Do not “KEYWORD STUFF,” your articles. If a keyword or phrase naturally fits into the flow of your article, then, of course, take advantage. But don’t force keywords into your content. Make sure your content is accurate and infallible.  Ensure your article is grammatically correct and easy to read. Use photographs and graphics as needed to create additional interest in your content and to drive home your point. Last but not least, write your content as naturally as possible. Write like you speak. If you follow this advice, your articles will be successful with your readers and well as with the search engines.

Other articles of interest:

Building A Free Website

What is SEO Optimization

Jaaxy Review

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3 Comments on “How to Write Good Content for your Website

  1. Hi Leroy,

    Honestly, I struggled with writing content. To be precise, on grammar. It take me days to write an article because I am very cautious in my sentence structure. Pausing frequently to read and reread my sentences to ensure it is 100% correct.

    I guess it is time to use Grammarly. Thanks for introducing it here.

    Regards,
    Sharon

    1. Hi Sharon,

      Grammarly will really help your writing and confidence. The other feature I like is they send you a report every week outlining the mistakes you make the most. That feature helps you to improve your writing by making you aware of what writing issue you need to concentrate on. The other positive is it works anywhere on your computer when your writing. Good Luck Sharon!!! LD

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